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How the Brain Processes Multimodal Technical Instructions
Dirk Remley
This book develops a theoretical model that integrates concepts from multimodal rhetoric and neurobiology to understand multisensory cognition. The model is illustrated with case studies related to training and instruction, including media such as print, slide shows, videos, simulations, and hands-on training.
Clothbound list price: $54.95 + p&h
Paperbound list price: $46.95 + p&h


The Other Kind of Funnies: Comics in Technical Communication
Han Yu
Through theoretical discussions and rich examples across cultures and times, the book recommends using the comics medium to create instructional, educational, outreach, and political communication. It provides conceptual and historical backgrounds on comics, discusses the appeals and limitations of comics-style technical communication, and theorizes effective and ineffective comics-style technical communication.
Clothbound list price: $67.95 + p&h Pre-publication offer: $57.75 + p&h
Paperbound list price: $49.95 Pre-publication offer: $42.45 + p&h



The Flowering of a Tradition: Technical Writing in England, 1641-1700
Elizabeth Tebeaux
Topics covered include Bacon’s group, the Greshamites, and the rise of technical writing; canons of plain style: sound, format, diction, syntax, and purpose; technical writing’s contribution to the English paragraph; print technology and evolution of practical text; history of instructions in shipbuilding and agriculture; and emergence and development of proposals and reports.
Clothbound list price: $74.95 + p&h Pre-publication offer: $63.71 + p&h
Paperbound list price: $59.95 Pre-publication offer: $50.96 + p&h



Academy-Industry Relationships and Partnerships: Perspectives for Technical Communicators
Editors: Tracy Bridgeford and Kirk St.Amant
This collection explores how academia-industry relationships in technical communication can foster collaboration among different members of the field. Contributors consider the nature of such partnerships, approaches to forging such relationships, and the use of educational contexts as a mechanism for bringing together different members of the field.
Clothbound list price: $64.95 + p&h Pre-publication offer: $55.21 + p&h
Paperbound list price: $51.95 Pre-publication offer: $44.16 + p&h



The New Normal: Pressures on Technical Communication Programs in the Age of Austerity
Editors: Denise Tillery and Ed Nagelhout
The New Normal provides an honest portrayal of typical, albeit marginalized, working conditions in much of academia by describing direct, and local, effects of austerity and budget cuts on technical communication programs in both small and large institutions and recounting successful and unsuccessful strategies for creating sustainable futures.
Clothbound list price: $79.95 + p&h Pre-publication offer: $67.95 + p&h
Paperbound list price: $59.95 Pre-publication offer: $49.95 + p&h






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