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JOURNAL TITLES
Print/on-line access and article pay-per-view availability
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For over thirty years, the Journal of Technical Writing and Communication has served as a major professional and scholarly Journal for practitioners and teachers of most functional forms of communication.
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BOOK TITLES
Available in print. Coming soon...ebooks |
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This book provides the impetus for a change in the pedagogical approach to metaphor as a rhetorical tool in science. Using as an example the controversy over cloning, the author establishes how scientists should use metaphor to explain science to the public and should be aware of how metaphor can be useful to their research.
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